Skip to main content
NUTRITION 2023 Main banner
Icon Legend
This session is not in your schedule.
This session is in your schedule. Click again to remove it.
Back

Topical Area: Dietary Patterns

Dietary Patterns (Poster Session)

(P14-038-23) The Association Between Mukbang Watching, Dietary Quality, and Children’s Favorite Foods Consumption in Korean Children

Sunday, July 23, 2023
11:45 AM – 12:45 PM ET
Location: Poster Board 38
Disclosure(s):
Eunjin Jang, Registered Dietitian: No relevant financial relationship(s) with ineligible companies to disclose.
Eunji Ko, Registered Dietitian: No relevant financial relationship(s) with ineligible companies to disclose.
Jiwon Sim: No relevant financial relationship(s) with ineligible companies to disclose.
Sohyun Park, PhD: No relevant financial relationship(s) with ineligible companies to disclose.


Objectives: The objective of this study is to investigate the relationship between Mukbang watching, dietary quality, and children’s favorite food consumption among Korean children aged 10-18 years.

Methods: This nationwide cross-sectional study was conducted via an online survey from July to August 2022 and included 750 Korean children. Participants completed a questionnaire, which included the Family Affluence Scale (FAS) with key demographic factors, weekly frequency and duration of Mukbang watching, weekly frequency of children's favorite food consumption, and other eating habits. To assess the quality of food intake, the validated nutrition quotient (NQ) index were used. Multiple linear regression analyses were performed to examine the association between media watching and nutrition habits after adjusting for key covariates such as gender, age, and FAS.

Results: After adjusting for key covariates, Mukbang watching was significantly associated with eating behaviors. Specifically, as the frequency of Mukbang watching increased, the weekly frequency of breakfast consumption decreased (p for trend < 0.001), while the frequency of eating out and snacking increased (p for trend < 0.001, p for trend = 0.004, respectively). Moreover, as the frequency of Mukbang watching increased, scores for the moderation area of the NQ index decreased significantly (p for trend < 0.001), as did the overall NQ score (p for trend < 0.001). Additionally, Mukbang watching was associated with the consumption of key children’s favorite foods such as ice cream, fast food, instant noodles, sweetened beverages, and fruit juice significantly increased (p for trend varies but all are less than 0.05) after adjusting for age, sex, and family socio-economic status.

Conclusions: Our study demonstrates that Mukbang watching is significantly associated with dietary quality and the frequency of processed foods consumption among Korean children.

Funding Sources: This research was supported by Basic Science Research Program through the National Research Foundation of Korea funded by the Ministry of Education.